On a short yet detailed interview Scott gets real on his inspiration, his Moschino vision, his celebrity crushes and favorite snacks.
After the much successful and profitable designer collaborations H&M has launched in the past few years, Jeremy Scott of Moschino is next in line. According to Scott’s statements, he couldn’t be more thrilled to be working on such an opportunity.
“It should feel a little like a greatest hits collection, but I promise it will still be new, still feel fresh…”
After H&M reaching out to him, he was instantly positive and arranged a meeting for the two teams to get to know each other. As Scott reveals, he has mostly been open to such collaborations, wanting to reach any Moschino fan around the globe, which is why the title “the people’s designer” he has been granted with meets its purpose.
“I think because I believe in the democratization of fashion, and I’ve found many different ways to reach people. […] I want to reach an even more international audience at a reasonable price. With H&M, Moschino can be all over the world. It’s a thrill for me. And not only for me, but also for fans of the brand. I’m so conscious of the fans. They are so passionate. They are so creative and brilliant. I just want to meet their enthusiasm. That’s what this is about. […] I want people to go out and dance in the collection, have fun, meet the loves of their lives, feel on top of the world, take a million selfies, and keep them forever. I want people to make memories now and then to find them in 2028 or 2038 and put them on again and be like, ‘Oh, this is so great. It’s so 2018!”
The collection will be launching online and in selected stores all over the world from 8 November 2018. It will carry the infamous Jeremy Scott stamp, consisting of vibrant colors and beloved cartoons.
As he pointed out himself “[…] of course, we have to have cartoons! Like all my collections, it’s humor meets haute couture meets the street. That’s been a hallmark of my work for Moschino, and I want to continue to explore that with this collection. For fans of the brand, it should feel a little like a greatest hits collection, but I promise it will still be new, still feel fresh, even as we include some winks, some hints from the past.”
Quick Moschino History;
The house was founded in 1983 by Franco Moschino. Moschino was – much like Scott himself – a wild and restless mind, usually drawing attention to his designs though their bold colors, innovative lines and eccentric touch, whereas he stood tall and critical towards the fashion industry, raising social awareness through his campaigns in the early 90s. In the same year, Moschino presented his first fashion show of Moschino women’s S/S 1984 collection in Milan. In 1987 Moschino launched the first fragrance while two years later the first Moschino boutique opened in Milan. Shockingly, in 1991 Franco Moschino decided to stop having Fashion shows.
After Moschino’s death in 1994, his former assistant Rossella Jardini became creative director and held onto the position for 19 years. During that time, Jardini followed Franco Moschino’s steps, always keeping the brand’s style ahead of its time. In October 2013, Jeremy Scott became creative director, dropping his first collection in Fall 2014.
In 2006, the house designed the outfits for the opening ceremony of the 2006 Winter Olympics in Turin and has ever since worked with multiple artists and performers on their tours, such as Kylie Minogue, Madonna, Lady Gaga and Miley Cyrus – all of them depicting Moschino’s eccentricity and confidence.
I don’t think we can wait this long for the H&M x Moschino launching, but then again, one shall try.
Read the whole interview on the official H&M site.
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