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Is influencer marketing dying or still only rising?

It’s been a while now, that influencers have taken the internet by storm and so everywhere you look there is a new campaign or off-the-record ad featuring a somewhat familiar face. Are they celebrities? Yes and no. Influencers may vary, from actual existing celebrities to people you see at the grocery store or sit at class with on a daily basis, but they all run the same business; they spread the word.

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